Amazon’s move into unscripted continues and it has bought socially conscious model competition format “The Fashion Hero.”

Amazon’s move into unscripted continues with the addition of socially conscious model competition format “The Fashion Hero” for Prime Video in the U.S., U.K., and Germany.

The one-hour format, which sets out to find models of different shapes and sizes, is fronted by Hulk Hogan’s daughter Brooke, who has struggled with body image issues. She oversees the competition as the would-be models are judged by a panel of designers and compete to be the face of a marketing campaign for their fashion brands.

Source: Amazon Takes Brooke Hogan’s ‘Fashion Hero’ – Variety